The Greatest Guide To Johnnie Walker Blue Label Ultra

To rejoice this technological breakthrough, only 888 confined edition bottles might be created producing this an unmissable piece of history for collectors.

Diageo is a world chief in beverage alcohol with An excellent assortment of models throughout spirits and beer categories.

According to our research, It is usually considered to get the entire world’s lightest 70cl Scotch Whisky glass bottle ever produced to market place.

At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle has actually been produced by adopting a examination-and-master model, planning and Discovering without limitation and imagining what the future of lightweight luxury packaging could carry.

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The reveal of Johnnie Walker Blue Label Ultra alerts the model’s dedication to innovation, with hopes that the bottom-breaking style could inspire the greater luxurious, lightweight, and very low-carbon whisky bottles of tomorrow.

In the middle of its five years of analysis, the brand name is granted a UK patent4 and to encourage further development from the marketplace – and in a first for Diageo – a license to the patent will be available over a royalty-cost-free basis to anyone in the world who needs to share in these discoveries.

In addition to redesigning the glass, imagined was supplied to how the bottle could well be made and transported. 

Weighing one hundred eighty grams, the Blue Label Ultra bottle can be a glimpse into the future of sustainable luxury spirits packaging

We are right here when you're ready to take the plunge with Johnnie Walker and find out cocktail recipes, new product launches and the most recent from our earth of whisky.

Diageo has said that the “Beforehand claimed ‘lightest body weight scotch whisky bottle’ was introduced by a UK retailer and weighed around 298 grams.” 

With much less than 888 bottles produced globally, Each individual bottle is separately numbered and introduced in a very luxury collector’s situation.

“In website lieu of keep this new information near our upper body, we’re thrilled to be offering a royalty-absolutely free licence to our granted UK patent to the entire world.

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This is the one particular-off bottle for now illustrating the artwork on the possible, for a design and style experiment and redefining light-weight as luxury. We are going to continue to apply these learnings through the wider Diageo array.

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And also this, for The very first time in Diageo’s background, a license to our patent for light-weight glass beverage containers will be available over a royalty-cost-free basis to all as a means to really encourage progress in the broader marketplace.